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Advertising & IMC: principles and practice

by Moriarty, Sandra E.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Pearson/Prentice Hall 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 M6A2] (1).
Advertising and communication management

by Ray, Michael L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, New Jersey Prentice-Hall 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 R2A2] (1).
Advertising and promotion: an integrated marketing communications perspective

by Belch, George E.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin 2009Availability: No items available
Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York MacGraw-Hill Irwin 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B3A2/2012] (1).
Advertising and promotion: an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill Irwin 2009Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 B3A2/2009] (1).
Advertising: mass communication in marketing

by Kirkpatrick, C. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Co., 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 K4A2] (1).
Advertising: mass communication in marketing

by Littlefield, James E | Kirkpatrick, C. A.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Houghton Mifflin Company 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 L4A2] (1).
Birth of internet marketing communications

by Steinbock, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8B4] (1).
Brand managers' perceptions of the marketing communications budget allocation process

by Low, George S | Mohr, Jakki J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Marketing Science Institute 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L6B7] (1).
Communication and effective marketing

by Singh, Jagjit [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C6] (1).
Corporate and organizational identities: integrating strategy, marketing, communication and organizational perspectives

by Moingeon, Bertrand [Editor] | Soenen, Guillaume [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge Taylor & Francis Group 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.4 C615] (1).
Creative marketing communications

by Yadin, Deniel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Crest Publishing House 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Y2C7] (1).
Dictionary of marketing and communication

by Jefkins, Frank William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Arnold Heinemann 1977, c1973; Aylersberg Intertext Books 1973Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.803 J3D4] (1).
Dictionary of marketing communications

by Govoni, Norman A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.803 G6D4/2004] (1).
IMC-the next generation: five steps for delivering value and measuring returns using marketing communication

by Schultz, Don | Schultz, Heidi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S3I6] (1).
Integrated advertising, promotion, and marketing communications

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 C5I6] (1).
Integrated marketing communication in advertising and promotion

by Shimp, Terence A.

Edition: 8th ed. Publisher: Andover Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.82 S4I6] (1).
Integrated marketing communications: strategic planning perspectives

by Tuckwell, Keith J.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Toronto Pearson Prentice Hall 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 T8I6] (1).
International dictionary of marketing and communication

by Jefkins, Frank.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Glasgow Blackie 1987Availability: Items available for reference: Vikram Sarabhai Library [Call number: R 658.803 J3I6] (1).
Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project)

by Agraval, Aditya | Wasu, Shalu.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/686 ] (1).
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