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Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project)

By: Agraval, Aditya.
Contributor(s): Wasu, Shalu.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1999Description: 76 p.Subject(s): Internet marketing | Internet (Computer networks) | Marketing | Project report (student)DDC classification: SP 1999/686
List(s) this item appears in: Internet Marketing | Marketing Communication
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 1999/686 (Browse shelf) Not for loan SP000686

Submitted to Prof. S. C. Bhatnagar

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