Strategies for the future: understanding international business
Material type:
BookSeries: IIM Ahmedabad business booksPublication details: Noida Random House India 2012Description: viii, 310 p.: ill. Includes referencesISBN: 9788184000191Subject(s): Strategy management | World business opportunity | Cultural diversity i business | Risk - Intelligence - ChallengesDDC classification: FP 658.4 Summary: Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.
| Item type | Current library | Item location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library Faculty Publication | Non-fiction | FP 658.4 M2S8-1 (Browse shelf(Opens below)) | 1 | Available | 177777 | ||
| Books | Vikram Sarabhai Library Faculty Publication | Reference | R FP 658.4 M2S8-2 (Browse shelf(Opens below)) | 2 | Not for Issue | 177778 | ||
| Books | Vikram Sarabhai Library Faculty Publication | Non-fiction | FP 658.4 M2S8-3 (Browse shelf(Opens below)) | 3 | Available | 177779 | ||
| Books | Vikram Sarabhai Library Faculty Publication | Non-fiction | FP 658.4 M2S8-4 (Browse shelf(Opens below)) | 4 | Available | 177980 |
Have you wondered why international business seems magically simple in text books but inescapably complex in reality? With international business pushing horizons, cross border activity is rampant and national boundaries are getting blurred. Economies have opened their doors and globalization is the watchword of the hour. Strategies for the Future explores the opportunities of a mingling world with remarkably discerning anecdotes and hands you the tools to master international trade. Professor Ajeet N. Mathur helps you formulate assumptions and make decisions under uncertainty in response to differences in business environments, national competitiveness, and regional and global strategies of other business players. As part of a competitive global village, this book is indispensable for any manager or entrepreneur bounding forward in the promising world of international business.
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