Normal view MARC view ISBD view

Advertising and promotion: an integrated marketing communications perspective

By: Belch, George E.
Material type: materialTypeLabelBookPublisher: Boston McGraw-Hill Irwin 2009Edition: 8th ed.Description: xxv, 838 p.ISBN: 9780071284400.Subject(s): Advertising | Communication in marketing | Sales promotionDDC classification: 659.1 Summary: Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. (http://www.abebooks.com)
List(s) this item appears in: Marketing Communication
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. (http://www.abebooks.com)

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha