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Advertising and communication management

By: Ray, Michael L.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, New Jersey Prentice-Hall 1982Description: xiii, 514 p.ISBN: 0130152307.Subject(s): Advertising | Communication in marketing | Advertising media planningDDC classification: 659.1
List(s) this item appears in: Marketing Communication
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 659.1 R2A2 (Browse shelf) Available 103528

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