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Integrated advertising, promotion, and marketing communications

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: materialTypeLabelBookPublisher: Boston Pearson 2014Edition: 6th ed.Description: xv, 466p.ISBN: 9780133126242.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1 Summary: For undergraduate Advertising and Integrated Marketing Communication courses. Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. - See more at: http://www.pearsonhighered.com/educator/product/Integrated-Advertising-Promotion-and-Marketing-Communications/9780133126242.page#sthash.Ey8NYcXg.dpuf
List(s) this item appears in: Marketing Communication
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For undergraduate Advertising and Integrated Marketing Communication courses.

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
- See more at: http://www.pearsonhighered.com/educator/product/Integrated-Advertising-Promotion-and-Marketing-Communications/9780133126242.page#sthash.Ey8NYcXg.dpuf

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