Impactful data visualization: hide and seek with graphs

By: Ranganathan, KavithaMaterial type: BookBookPublication details: Gurugram Penguin Random House 2023Description: viii, 162 p.; illISBN: 9780143461746Subject(s): Data visualization | Charts | Graphs | Data interpretationDDC classification: 001.4226 Summary: Water, water, everywhere, nor any drop to drink, Data, data, everywhere, no time to stop and think! There is scarcely a role that does not require us to understand, analyse and present data. Charts, graphs and maps are everywhere. However, many of these data visuals leave the viewer bewildered, confused or (even worse) with an incorrect understanding of the data. In contrast, if designed well, data visualizations help us make sense of data and communicate our insights better. Bringing her clear classroom-teaching style, which has helped hundreds of data wranglers, to this book, the author walks you through the myriad ways that graphs can mislead, helping to spot visualization traps and prevent misinterpretations. She illustrates core design principles for creating truthful and effective data visualizations, assisting you to master the art and science behind creating impactful and accurate graphs. Packed with examples to clearly explain the dos and don’ts of data visualization and backed by empirical research, this book will transform the way you create and analyse graphs and charts. https://penguin.co.in/book/impactful-data-visualization/
List(s) this item appears in: Faculty Publication (Books) | IIMA business books series
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Item type Current library Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Faculty Publication
Non-fiction FP 001.4226 R2I6 (Browse shelf(Opens below)) Checked out 11/10/2023 206349

Table of Contents

Chapter-1.Introduction
Chapter-2.Representing quantities truthfully
Chapter-3.The deception of the third dimension
Chapter-4.Spurious trends and how to spot them
Chapter-5.Design choices for accurate data interpretation
Chapter-6.Tell your data story


Water, water, everywhere, nor any drop to drink,
Data, data, everywhere, no time to stop and think!
There is scarcely a role that does not require us to understand, analyse and present data. Charts, graphs and maps are everywhere. However, many of these data visuals leave the viewer bewildered, confused or (even worse) with an incorrect understanding of the data. In contrast, if designed well, data visualizations help us make sense of data and communicate our insights better.
Bringing her clear classroom-teaching style, which has helped hundreds of data wranglers, to this book, the author walks you through the myriad ways that graphs can mislead, helping to spot visualization traps and prevent misinterpretations. She illustrates core design principles for creating truthful and effective data visualizations, assisting you to master the art and science behind creating impactful and accurate graphs. Packed with examples to clearly explain the dos and don’ts of data visualization and backed by empirical research, this book will transform the way you create and analyse graphs and charts.


https://penguin.co.in/book/impactful-data-visualization/

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