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Dictionary of marketing and communication

By: Jefkins, Frank William.
Material type: materialTypeLabelBookPublisher: New Delhi Arnold Heinemann 1977, c1973; Aylersberg Intertext Books 1973Description: 121 p.ISBN: 0700202188.Subject(s): Marketing - Dictionaries | Advertising - Dictionaries | Communication - DictionariesDDC classification: R 658.803
List(s) this item appears in: Marketing Communication
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Reference Vikram Sarabhai Library
KLMDC Reference R 658.803 J3D4 (Browse shelf) Not for Issue 95284

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