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IMC-the next generation: five steps for delivering value and measuring returns using marketing communication

By: Schultz, Don.
Contributor(s): Schultz, Heidi.
Material type: materialTypeLabelBookPublisher: New York McGraw-Hill 2003Description: xxiii, 408 p.ISBN: 9780071416627.Subject(s): Marketing | Business communication | Brand name products | Customer servicesDDC classification: 658.8
List(s) this item appears in: Marketing Communication
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2161 (2 Floor, East Wing) 658.8 S3I6 (Browse shelf) Available 155618

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