The persuasive manager: communication strategies for 21st century managers

By: Monippally, M. M
Material type: TextTextSeries: IIM Ahmedabad business booksPublisher: Noida Random House Publishers India 2010Description: xiii, 259 p.: ill. Includes referencesISBN: 9788184001495Subject(s): Persuasion (Psychology) | SellingDDC classification: FP 658.85 Summary: If you are a manager, you have to get your colleagues, associates, clients and even the public to do the things you want them to. Without it you cannot climb the corporate ladder. How do you do this? Using insights from Aristotle to modern day influence researchers, The Persuasive Manager examines the principles and techniques of persuasion and then moves on to examine the particular ways you can influence your subordinates, bosses, peers, suppliers and customers. Accessible, insightful and full of interesting case studies, this book helps you understand your strengths and weaknesses, plan your persuasion attempts strategically and guard against being deceived. It is an invaluable book for any manager. http://iimabooks.com/book-detail.aspx?bookid=4
List(s) this item appears in: IIMA business books series | Faculty Publication (Books)
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Books Vikram Sarabhai Library
Faculty Publication
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If you are a manager, you have to get your colleagues, associates, clients and even the public to do the things you want them to. Without it you cannot climb the corporate ladder. How do you do this? Using insights from Aristotle to modern day influence researchers, The Persuasive Manager examines the principles and techniques of persuasion and then moves on to examine the particular ways you can influence your subordinates, bosses, peers, suppliers and customers. Accessible, insightful and full of interesting case studies, this book helps you understand your strengths and weaknesses, plan your persuasion attempts strategically and guard against being deceived. It is an invaluable book for any manager.

http://iimabooks.com/book-detail.aspx?bookid=4

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