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The persuasive manager: communication strategies for 21st century managers

By: Monippally, M. M.
Material type: materialTypeLabelBookSeries: IIMA Business Books. Publisher: Noida Random House 2010Description: xiii, 259 p.ISBN: 9788184001495.Subject(s): Persuasion (Psychology) | SellingDDC classification: FP 658.85 Summary: If you are a manager, you have to get your colleagues, associates, clients and even the public to do the things you want them to. Without it you cannot climb the corporate ladder. How do you do this? Using insights from Aristotle to modern day influence researchers, The Persuasive Manager examines the principles and techniques of persuasion and then moves on to examine the particular ways you can influence your subordinates, bosses, peers, suppliers and customers. Accessible, insightful and full of interesting case studies, this book helps you understand your strengths and weaknesses, plan your persuasion attempts strategically and guard against being deceived. It is an invaluable book for any manager. (http://iimabooks.com/book-detail.aspx?bookid=4)
List(s) this item appears in: IIMA business books series
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Item type Current location Item location Collection Call number Status Notes Date due Barcode
Books Vikram Sarabhai Library
Slot 1463 (2 Floor, West Wing) Non-fiction FP 658.85 M6P3 (Browse shelf) Checked out 27/02/2020 171172
Books Vikram Sarabhai Library
Faculty Publication
Non-fiction FP 658.85 M6P3 (Browse shelf) Checked out 23/12/2019 171173
Books Vikram Sarabhai Library
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Non-fiction FP 658.85 M6P3 (Browse shelf) Missing Not for Issue Missing 171169

If you are a manager, you have to get your colleagues, associates, clients and even the public to do the things you want them to. Without it you cannot climb the corporate ladder. How do you do this? Using insights from Aristotle to modern day influence researchers, The Persuasive Manager examines the principles and techniques of persuasion and then moves on to examine the particular ways you can influence your subordinates, bosses, peers, suppliers and customers. Accessible, insightful and full of interesting case studies, this book helps you understand your strengths and weaknesses, plan your persuasion attempts strategically and guard against being deceived. It is an invaluable book for any manager. (http://iimabooks.com/book-detail.aspx?bookid=4)

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