Brands and the brain: how to use neuroscience to create impactful brands
Material type:
BookPublication details: Gurugram Penguin Random House 2022Description: viii,352 p.: ill. Includes bibliographical references and indexISBN: 9780143452614Subject(s): Neuroscience | Business - Neuroscience | Brands - BusinessDDC classification: 658.407124 Summary: It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
https://penguin.co.in/book/brands-and-the-brain/
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Reference | Vikram Sarabhai Library Faculty Publication | Non-fiction | R FP 658.407124 S2B7 (Browse shelf(Opens below)) | Not for Issue | 204949 | |
| Books | Vikram Sarabhai Library Faculty Publication | Non-fiction | FP 658.407124 S2B7 (Browse shelf(Opens below)) | Checked out | 01/06/2023 | 204947 |
| Books | Vikram Sarabhai Library Faculty Publication | Non-fiction | FP 658.407124 S2B7 (Browse shelf(Opens below)) | Checked out | 26/09/2023 | 204948 |
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
https://penguin.co.in/book/brands-and-the-brain/
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