Strategies for growth: help your business move up the ladder

By: Ghosh, Atanu
Material type: TextTextSeries: IIM Ahmedabad business booksPublisher: Noida Random House Publishers India 2010Description: xi, 193 p.: ill. Includes referencesISBN: 9788184001488Subject(s): Business strategy | Business policyDDC classification: FP 658.4012 Summary: Every organization small or large, managed professionally or by a family wants to grow. Strategies for Growth explains the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. How do companies choose the area they want to grow in, and then go about achieving their growth plans? Several avenues of growth are open to them: market penetration or entering new markets, creating innovative new products or services or consolidating their existing offerings, to name just a few. Companies also need to decide whether they ought to grow internally or through mergers, acquisitions and alliances. Amply illustrated with business experiences from the Indian context Bharti Airtel, Amul, Infosys this book tells you all you need to know to make the best decisions for your company. http://iimabooks.com/book-detail.aspx?bookid=3
List(s) this item appears in: IIMA business books series
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
Faculty Publication
Slot 1457 (2 Floor, West Wing) Reference R FP 658.4012 G4S8-1 (Browse shelf) 1 Not for Issue 171168
Books Vikram Sarabhai Library
Faculty Publication
Slot 1457 (2 Floor, West Wing) Non-fiction FP 658.4012 G4S8-2 (Browse shelf) 2 Available 171174
Books Vikram Sarabhai Library
Faculty Publication
Slot 1457 (2 Floor, West Wing) Non-fiction FP 658.4012 G4S8-3 (Browse shelf) 3 Available 171175

Every organization small or large, managed professionally or by a family wants to grow. Strategies for Growth explains the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. How do companies choose the area they want to grow in, and then go about achieving their growth plans? Several avenues of growth are open to them: market penetration or entering new markets, creating innovative new products or services or consolidating their existing offerings, to name just a few. Companies also need to decide whether they ought to grow internally or through mergers, acquisitions and alliances. Amply illustrated with business experiences from the Indian context Bharti Airtel, Amul, Infosys this book tells you all you need to know to make the best decisions for your company.

http://iimabooks.com/book-detail.aspx?bookid=3

There are no comments for this item.

to post a comment.

Powered by Koha