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Brand managers' perceptions of the marketing communications budget allocation process

By: Low, George S.
Contributor(s): Mohr, Jakki J.
Material type: materialTypeLabelBookSeries: MSI working paper report no.98-105. Publisher: Cambridge Marketing Science Institute 1998Description: 55 p.Subject(s): Communication in marketing | Consumer goods | MarketingDDC classification: 658.8
List(s) this item appears in: Marketing Communication
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Books Vikram Sarabhai Library
Slot 2151 (2 Floor, East Wing) 658.8 L6B7 (Browse shelf) Available 143501

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