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Advertising and promotion: an integrated marketing communications perspective

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: Boston McGraw-Hill Irwin 2009Edition: 8th ed.Description: xxv, 838 p.ISBN: 9780071284400.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 Summary: Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. (http://www.abebooks.com)
List(s) this item appears in: Marketing Communication
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2207 (2 Floor, East Wing) 659.1 B3A2/2009 (Browse shelf) Available 173361

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. (http://www.abebooks.com)

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