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Advertising: mass communication in marketing

By: Littlefield, James E.
Contributor(s): Kirkpatrick, C. A.
Material type: materialTypeLabelBookPublisher: Boston Houghton Mifflin Company 1970Edition: 3rd ed.Description: x, 544 p.Subject(s): Advertising | Publicity | Mass mediaDDC classification: 659.1
List(s) this item appears in: Marketing Communication
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
KLMDC 659.1 L4A2 (Browse shelf) Available 54016

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