How to make the right decision

By: Laha, Arnab KMaterial type: BookBookSeries: IIM Ahmedabad business booksPublication details: Gurgaon Random House India 2015Description: 182 p.: illISBN: 9788184001624Subject(s): Decision making | Management - Decision makingDDC classification: FP 658.403015 Summary: Table of contents A Note on the Author In the Eyes of the Lender Where the Money Lies In the World of Risks Putting Your Eggs in Different Baskets Assessing a Customers Value Segmenting the Market Predictive Modelling The Marketing Mix Too Much or Too Little? Is the Process under Control? Investing in Talent Understanding Why Employees Leave Notes Footnote 4 Putting Your Eggs in Different Baskets Acknowledgements Follow Random House Copyright Copyright
List(s) this item appears in: IIMA business books series | Faculty Publication (Books)
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Holdings
Item type Current library Item location Collection Call number Copy number Status Date due Barcode
Books Vikram Sarabhai Library
Faculty Publication 		Non-fiction FP 658.403015 L2H6-1 (Browse shelf(Opens below)) 1 Available 189621
Books Vikram Sarabhai Library
Faculty Publication 		Non-fiction FP 658.403015 L2H6-2 (Browse shelf(Opens below)) 2 Available 189622
Books Vikram Sarabhai Library
Faculty Publication 		Reference R FP 658.403015 L2H6-3 (Browse shelf(Opens below)) 3 Not for Issue 189623

Table of contents

A Note on the Author
In the Eyes of the Lender
Where the Money Lies
In the World of Risks
Putting Your Eggs in Different Baskets
Assessing a Customers Value
Segmenting the Market
Predictive Modelling
The Marketing Mix
Too Much or Too Little?
Is the Process under Control?
Investing in Talent
Understanding Why Employees Leave
Notes Footnote 4 Putting Your Eggs in Different Baskets
Acknowledgements Follow Random House Copyright
Copyright

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