Normal view MARC view ISBD view

Integrated marketing communications: strategic planning perspectives

By: Tuckwell, Keith J.
Material type: materialTypeLabelBookPublisher: Toronto Pearson Prentice Hall 2008Edition: 2nd ed.Description: xxiii, 440 p.ISBN: 9780132199124.Subject(s): Communication in marketing - Textbooks | Sales promotion - Textbooks | Advertising - TextbooksDDC classification: 658.802 Summary: Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. Unlike many marketing communications texts Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts in their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook. The result is a textbook with excellent pedagogy and a unified style and approach. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. The book is suitable for use on general marketing communications modules and in more specialist areas such as advertising, public relations, sales promotions and direct marketing. (http://www.amazon.com)
List(s) this item appears in: Marketing Communication
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2168 (2 Floor, East Wing) 658.802 T8I6 (Browse shelf) Available 170168

Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. Unlike many marketing communications texts Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts in their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook. The result is a textbook with excellent pedagogy and a unified style and approach. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. The book is suitable for use on general marketing communications modules and in more specialist areas such as advertising, public relations, sales promotions and direct marketing. (http://www.amazon.com)

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha