2.MARKETING

This list contains 234 titles

The dynamics of marketing: current happenings in the marketplace

by Hoel, Robert F.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York Harper & Row 1982Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H6D9.
The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing

by Williams, Alison | Mullin, Roddy.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 W4H2.
The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing

by Mertes, John E.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Norman Universtiy Book Exchange. University of Oklahoma 1961Availability: Not available: Not for Issue (2).
The marketing casebase: short examples of marketing practice

by MacNamee, Brian | McDonnell, Ray.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Routledge 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M22.
The marketing whitebook 2003-04: the essential marketer's handbook

by Business World | Business World.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Mumbai Business World 2004Availability: No items available.
The marketing whitebook 2005

by Business World | Business World.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Mumbai Business World 2005Availability: No items available.
The social responsibilities of marketing

by American Marketing Association Chicago December 27,28, 29 1961 | Proceedings of the Winter Conference on The Social Responsibilities of Marketing | Stevens, William D [Editor ].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1962Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6S6.
The super marketers: marketing for success, rules of the master marketers, the naked marketplace

by Heller, Robert.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New York New American Library 1987Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H3S8.
The use of network analysis in marketing

by Mulvaney, John Edward.

Series: Marketing management seriesMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: London Institute of Marketing Publication 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M8U8.
Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project)

by Kapoor, Pankaj.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/55 .
Unobtrusive marketing research techniques

by Ray, Michael L.

Series: Marketing Science Institute Working PaperMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 R2U6.
Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge

by King, Katie.

Material type: Text Book Publication details: London Kogan Page 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 K4U8.
Value based marketing: marketing strategies for corporate growth and shareholder value

by Doyle, Peter.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons, Ltd. 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 D6V2.
Value-added marketing: marketing management for superior results

by Nilson, Torsten H.

Series: McGraw-Hill Marketing for ProfessionalsMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: London McGraw-Hill Book Company 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 N4V2.
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