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The cycle of marketing: a study of modern marketing practice by Spence, Alexander Calrence. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: London Pitman 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S7C9.
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The dynamics of marketing: current happenings in the marketplace by Hoel, Robert F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Harper & Row 1982Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H6D9.
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The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Williams, Alison | Mullin, Roddy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 W4H2.
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The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing by Mertes, John E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Norman Universtiy Book Exchange. University of Oklahoma 1961Availability: Not available: Not for Issue (2).
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The marketing casebase: short examples of marketing practice by MacNamee, Brian | McDonnell, Ray. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M22.
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The marketing whitebook 2003-04: the essential marketer's handbook by Business World | Business World. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Business World 2004Availability: No items available.
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The marketing whitebook 2005 by Business World | Business World. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Business World 2005Availability: No items available.
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The social responsibilities of marketing by American Marketing Association Chicago December 27,28, 29 1961 | Proceedings of the Winter Conference on The Social Responsibilities of Marketing | Stevens, William D [Editor ]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago American Marketing Association 1962Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6S6.
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The super marketers: marketing for success, rules of the master marketers, the naked marketplace by Heller, Robert. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York New American Library 1987Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H3S8.
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The use of network analysis in marketing by Mulvaney, John Edward. Series: Marketing management seriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Institute of Marketing Publication 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M8U8.
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Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project) by Kapoor, Pankaj. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/55 .
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Unobtrusive marketing research techniques by Ray, Michael L. Series: Marketing Science Institute Working PaperMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Cambridge, Mass. Marketing Science Institute 1973Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 R2U6.
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Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by King, Katie. Material type: Book Publication details: London Kogan Page 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80028563 K4U8.
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Value based marketing: marketing strategies for corporate growth and shareholder value by Doyle, Peter. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons, Ltd. 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 D6V2.
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Value-added marketing: marketing management for superior results by Nilson, Torsten H. Series: McGraw-Hill Marketing for ProfessionalsMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London McGraw-Hill Book Company 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 N4V2.
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