Contents of 2.MARKETING › Indian Institute of Management Ahmedabad catalog

No cover image available

The cycle of marketing: a study of modern marketing practice by

Spence, Alexander Calrence

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Pitman 1967

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S7C9.

Lists:

2.MARKETING.

The dynamics of marketing: current happenings in the marketplace by

Hoel, Robert F

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Harper & Row 1982

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 H6D9.

Lists:

The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Kogan Page 2007

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.872 W4H2.

Lists:

2.MARKETING.

No cover image available

The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing by

Mertes, John E

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Norman Universtiy Book Exchange. University of Oklahoma 1961

Availability: Not available: Vikram Sarabhai Library: Not for Issue (2).

Lists:

2.MARKETING.

No cover image available

The marketing casebase: short examples of marketing practice by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Routledge 1995

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M2M22.

Lists:

2.MARKETING.

No cover image available

The marketing whitebook 2003-04: the essential marketer's handbook by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Mumbai Business World 2004

Availability: No items available.

Lists:

2.MARKETING.

No cover image available

The marketing whitebook 2005 by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Mumbai Business World 2005

Availability: No items available.

Lists:

2.MARKETING.

No cover image available

The social responsibilities of marketing by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago American Marketing Association 1962

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 A6S6.

Lists:

2.MARKETING.

No cover image available

The super marketers: marketing for success, rules of the master marketers, the naked marketplace by

Heller, Robert

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York New American Library 1987

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 H3S8.

Lists:

2.MARKETING.

No cover image available

The use of network analysis in marketing by

Mulvaney, John Edward

Series: Marketing management series

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Institute of Marketing Publication 1969

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M8U8.

Lists:

2.MARKETING.

No cover image available

Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project) by

Kapoor, Pankaj

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Ahmedabad Indian Institute of Management 1987

Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 1987/55 .

Lists:

2.MARKETING.

No cover image available

Unobtrusive marketing research techniques by

Ray, Michael L

Series: Marketing Science Institute Working Paper

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Cambridge, Mass. Marketing Science Institute 1973

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 R2U6.

Lists:

2.MARKETING.

Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by

King, Katie

Material type: Text

Text

Publication details: London Kogan Page 2019

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80028563 K4U8.

Lists:

Value based marketing: marketing strategies for corporate growth and shareholder value by

Doyle, Peter

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chichester John Wiley & Sons, Ltd. 2000

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 D6V2.

Lists:

2.MARKETING.

Value-added marketing: marketing management for superior results by

Nilson, Torsten H

Series: McGraw-Hill Marketing for Professionals

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London McGraw-Hill Book Company 1992

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 N4V2.

Lists:

2.MARKETING.

	No cover image available The cycle of marketing: a study of modern marketing practice by Spence, Alexander Calrence Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pitman 1967 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S7C9. Lists: 2.MARKETING. Add to cart (remove)
	The dynamics of marketing: current happenings in the marketplace by Hoel, Robert F Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Harper & Row 1982 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 H6D9. Lists: 2.MARKETING, Market Dynamics. Add to cart (remove)
	The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing by Williams, Alison Mullin, Roddy Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2007 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.872 W4H2. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing by Mertes, John E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Norman Universtiy Book Exchange. University of Oklahoma 1961 Availability: Not available: Vikram Sarabhai Library: Not for Issue (2). Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The marketing casebase: short examples of marketing practice by MacNamee, Brian McDonnell, Ray Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 1995 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M2M22. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The marketing whitebook 2003-04: the essential marketer's handbook by Business World Business World Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Business World 2004 Availability: No items available. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The marketing whitebook 2005 by Business World Business World Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Business World 2005 Availability: No items available. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The social responsibilities of marketing by American Marketing Association Chicago December 27,28, 29 1961 Proceedings of the Winter Conference on The Social Responsibilities of Marketing Stevens, William D [Editor ] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1962 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 A6S6. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The super marketers: marketing for success, rules of the master marketers, the naked marketplace by Heller, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York New American Library 1987 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 H3S8. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available The use of network analysis in marketing by Mulvaney, John Edward Series: Marketing management series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Institute of Marketing Publication 1969 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M8U8. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project) by Kapoor, Pankaj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1987 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: SP 1987/55 . Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Unobtrusive marketing research techniques by Ray, Michael L Series: Marketing Science Institute Working Paper Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. Marketing Science Institute 1973 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 R2U6. Lists: 2.MARKETING. Add to cart (remove)
	Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by King, Katie Material type: Text Publication details: London Kogan Page 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80028563 K4U8. Lists: 2.MARKETING, Artificial intelligence, Artificial Intelligence (AI). Add to cart (remove)
	Value based marketing: marketing strategies for corporate growth and shareholder value by Doyle, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons, Ltd. 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 D6V2. Lists: 2.MARKETING. Add to cart (remove)
	Value-added marketing: marketing management for superior results by Nilson, Torsten H Series: McGraw-Hill Marketing for Professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: London McGraw-Hill Book Company 1992 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 N4V2. Lists: 2.MARKETING. Add to cart (remove)