Value based marketing: marketing strategies for corporate growth and shareholder value

By: Doyle, Peter
Material type: TextTextPublisher: Chichester John Wiley & Sons, Ltd. 2000Description: xii, 370 p.ISBN: 9780471877271Subject(s): Marketing | Corporations - Valuation | Industrial management | StocksDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Books Vikram Sarabhai Library
Slot 2143 (2 Floor, East Wing) 658.8 D6V2 (Browse shelf) Available 148024

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