The management of marketing: a graduate course syllabus and reading list of current literature in managerial marketing

By: Mertes, John E
Material type: TextTextPublisher: Norman Universtiy Book Exchange. University of Oklahoma 1961Description: iv, 205 p.Subject(s): Marketing - Outlines, syllabi, etc | Marketing - BibliographyDDC classification: R 16.6588
List(s) this item appears in: 2.MARKETING
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Item type Current location Item location Collection Call number Copy number Status Date due Barcode
Reference Vikram Sarabhai Library
Reference
KLMDC Reference R 16.6588 M3M2-1 (Browse shelf) 1 Not for Issue 2983
Reference Vikram Sarabhai Library
Reference
KLMDC Reference R 16.6588 M3M2-2 (Browse shelf) 2 Not for Issue 2984

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