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Understanding the marketing environment and seed industry and formulating a model of marketing strategy for a seed producing company by Pankaj Kapoor(Student Project)

By: Kapoor, Pankaj.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1987Description: 109 p.Subject(s): Marketing Strategy | Seed Industry | Project report (student)DDC classification: SP 1987/55 Summary: The main objective of the present study were: to study the existing marketing environment for HYV seeds; to measure and forecast the demand of hybrid seeds of the crop taken for study; market segmentation, targeting and positioning for a particular seed producing company; to understand how the four segments of marketing mix viz. product, price, place and promotion affect the performance of any seed producing company and on the basis of it to prepare a model of marketing mix for that particular seed company.
List(s) this item appears in: 2.MARKETING
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Student Project Vikram Sarabhai Library
Students Project
Reference SP 1987/55 (Browse shelf) Not for loan SP000055

Submitted to Prof. S.P. Seetharaman

The main objective of the present study were: to study the existing marketing environment for HYV seeds; to measure and forecast the demand of hybrid seeds of the crop taken for study; market segmentation, targeting and positioning for a particular seed producing company; to understand how the four segments of marketing mix viz. product, price, place and promotion affect the performance of any seed producing company and on the basis of it to prepare a model of marketing mix for that particular seed company.

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