The Handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing

By: Williams, Alison
Contributor(s): Mullin, Roddy
Material type: TextTextPublisher: London Kogan Page 2007Description: xxv, 241 p.ISBN: 9780749453800; 074945380XSubject(s): Direct marketing | Sale promotion | Sampling | Branding (marketing)DDC classification: 658.872 Summary: "The Handbook of Field Marketing"" is the essential handbook for success. ""The Handbook of Field Marketing"" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research."
List(s) this item appears in: 2.MARKETING
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Books Vikram Sarabhai Library
Slot 2203 (2 Floor, East Wing) 658.872 W4H2 (Browse shelf) Available 164913

"The Handbook of Field Marketing"" is the essential handbook for success. ""The Handbook of Field Marketing"" reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research."

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