Contents of 2.MARKETING › Indian Institute of Management Ahmedabad catalog

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A survey of marketing research: organization functions budget compensation by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago American Marketing Association 1963

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 A6S8.

Lists:

2.MARKETING.

Accountable marketing: linking marketing actions to financial performance by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2016

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 A2.

Lists:

2.MARKETING.

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Advancing marketing efficiency by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chicago American Marketing Association 1959

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 A6A2.

Lists:

2.MARKETING.

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Agricultural Marketing

Material type:

Continuing resource; Format: print

Publication details: Washington D. C. Consumer and Marketing Service,

Availability: No items available.

Lists:

2.MARKETING.

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Agricultural marketing in India: report on the co-operative marketing of agricultural produce in India by

India. Agricultural Marketing Advisor

Series: Marketing series no. 42

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi Manager of Publication 1943

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.140954 .

Lists:

2.MARKETING.

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Analyzing and improving marketing performance:" marketing audits" in theory and practice by

Series: AMA management report no. 32

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York American Management Association 1959

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 A6A6.

Lists:

2.MARKETING.

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Aspects of modern marketing: tools, techniques, and market trends by

American Management Association. Marketing Divison

Series: AMA management report no. 15

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York American Marketing Association 1958

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 .

Lists:

2.MARKETING.

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Basic marketing: a managerial approach by

McCarthy, E. Jerome

Edition: Revised edition

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood Richard D. Irwin, Inc. 1964

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M2B2.

Lists:

2.MARKETING.

Beyond consumer marketing: sectoral marketing ad emerging trends by

Panwar, J. S

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Response Books 2004

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 P2B3.

Lists:

2.MARKETING.

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Bradford's directory of marketing research agencies in the United States and the world by

Bradford, Ernest S

Edition: 10th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Virginia Bradford's Directory of Marketing Research Agencies 1963

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R 658.83058 B7/63-64.

Lists:

2.MARKETING.

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Brand experience: the marketing mind-game

Material type: Text

Text

Publication details: Delhi RC&M Experiential Marketing

Availability: No items available.

Lists:

2.MARKETING.

Breakthrough marketing plans: how to stop wasting time and start driving growth by

Calkins, Tim

Edition: 2nd ed

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Palgrave Macmillan 2012

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 C2B7-2012.

Lists:

2.MARKETING.

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Bulletin on the marketing of Palmyra fiber in India by

India. Directorate of Marketing and Inspection

Series: Marketing Series , no.82

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi The Manager of Publications 1955

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.1749745 I6B8 .

Lists:

2.MARKETING.

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Bulletin on the marketing of sannhemp in India by

India. Directorate of Marketing and Inspection

Series: Agricultural marketing in India. Marketing series no. 135

Edition: 2d

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: 1963

Availability: No items available.

Lists:

2.MARKETING.

Business marketing management: marketing of business products and services by

Eckles, Robert W

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs Prentice-Hall 1990

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 E2B8.

Lists:

2.MARKETING.

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Careers in marketing:an institute of marketing review by

Straton-Ferrier, J.D [Editor]

Series: Management series

Edition: Revised edn.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Pan Books 1970

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S8C2.

Lists:

2.MARKETING.

Case studies in making marketing accountable: metrics for measuring marketing effectiveness by

Publication details: Mumbai S.P. Jain Institute of Management and Research 2012

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C23.

Lists:

2.MARKETING.

No cover image available

Case studies in making marketing accountable: metrics for measuring marketing effectiveness by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Mumbai S.P. Jain Institute of Management and Research 2012

Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D002187.

Lists:

2.MARKETING.

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Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011 by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Mumbai S. P. Jain Institute of Management and Research 2011

Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D002186.

Lists:

2.MARKETING.

No cover image available

Case studies in marketing management (with brief comments on marketing concepts) by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Bombay Himalaya Publishing House 1983

Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4C2.

Lists:

2.MARKETING.

	No cover image available A survey of marketing research: organization functions budget compensation by American Marketing Association Warren, Dik [Editor] American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1963 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 A6S8. Lists: 2.MARKETING. Add to cart (remove)
	Accountable marketing: linking marketing actions to financial performance by Stewart, David W [Editor] Gugel, Craig T [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2016 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 A2. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Advancing marketing efficiency by American Marketing Association Stockman, Lynn H [Editor ] American Marketing Association Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1959 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 A6A2. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Agricultural Marketing Material type: Continuing resource; Format: print Publication details: Washington D. C. Consumer and Marketing Service, Availability: No items available. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Agricultural marketing in India: report on the co-operative marketing of agricultural produce in India by India. Agricultural Marketing Advisor Series: Marketing series no. 42 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Manager of Publication 1943 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.140954 . Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Analyzing and improving marketing performance:" marketing audits" in theory and practice by American Management Association. Marketing Divsion American Management Association Series: AMA management report no. 32 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1959 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 A6A6. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Aspects of modern marketing: tools, techniques, and market trends by American Management Association. Marketing Divison Series: AMA management report no. 15 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Marketing Association 1958 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8082 . Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Basic marketing: a managerial approach by McCarthy, E. Jerome Edition: Revised edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood Richard D. Irwin, Inc. 1964 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M2B2. Lists: 2.MARKETING. Add to cart (remove)
	Beyond consumer marketing: sectoral marketing ad emerging trends by Panwar, J. S Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 P2B3. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Bradford's directory of marketing research agencies in the United States and the world by Bradford, Ernest S Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Virginia Bradford's Directory of Marketing Research Agencies 1963 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R 658.83058 B7/63-64. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Brand experience: the marketing mind-game Material type: Text Publication details: Delhi RC&M Experiential Marketing Availability: No items available. Lists: 2.MARKETING. Add to cart (remove)
	Breakthrough marketing plans: how to stop wasting time and start driving growth by Calkins, Tim Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2012 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.802 C2B7-2012. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Bulletin on the marketing of Palmyra fiber in India by India. Directorate of Marketing and Inspection Series: Marketing Series , no.82 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi The Manager of Publications 1955 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.1749745 I6B8 . Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Bulletin on the marketing of sannhemp in India by India. Directorate of Marketing and Inspection Series: Agricultural marketing in India. Marketing series no. 135 Edition: 2d Material type: Text; Format: print ; Literary form: Not fiction Publication details: 1963 Availability: No items available. Lists: 2.MARKETING. Add to cart (remove)
	Business marketing management: marketing of business products and services by Eckles, Robert W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs Prentice-Hall 1990 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 E2B8. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Careers in marketing:an institute of marketing review by Straton-Ferrier, J.D [Editor] Series: Management series Edition: Revised edn. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pan Books 1970 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S8C2. Lists: 2.MARKETING. Add to cart (remove)
	Case studies in making marketing accountable: metrics for measuring marketing effectiveness by Kamath, Renuka [Editor] Aggarwal Sharma, Ashita [Editor] Publication details: Mumbai S.P. Jain Institute of Management and Research 2012 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C23. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Case studies in making marketing accountable: metrics for measuring marketing effectiveness by Kamath, Renuka [Editor] Aggarwal Sharma, Ashita [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai S.P. Jain Institute of Management and Research 2012 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D002187. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011 by Aggarwal Sharma, Ashita Chattopadhyay, Atish Kamath, Renuka Kulkarni, Anil B Mohan, Harsh Palekar, S. K Rao, M. S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai S. P. Jain Institute of Management and Research 2011 Availability: Items available for reference: Vikram Sarabhai Library: Not for loan (1)Call number: D002186. Lists: 2.MARKETING. Add to cart (remove)
	No cover image available Case studies in marketing management (with brief comments on marketing concepts) by Sherlekar, S. A Sherlekar, V. S Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bombay Himalaya Publishing House 1983 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4C2. Lists: 2.MARKETING. Add to cart (remove)