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Basic marketing: a managerial approach

By: McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: Homewood Richard D. Irwin, Inc. 1964Edition: Revised edition.Description: xviii, 978 p.ISBN: B0044PUONU.Subject(s): Marketing - Management | Export marketing - Management | Marketing - United States - ManagementDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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KLMDC Non-fiction 658.8 M2B2 (Browse shelf) Available 10946

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