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Beyond consumer marketing: sectoral marketing ad emerging trends

By: Panwar, J. S.
Material type: materialTypeLabelBookPublisher: New Delhi Response Books 2004Description: xx, 487 p.ISBN: 9780761932581.Subject(s): Marketing | Target marketing | Marketing - Forecasting | ConsumersDDC classification: 658.8 Summary: It presents a holistic and comprehensive analysis of consumer marketing of the Indian economy. Author provides a detailed micro-level discussion of a variety of key areas, which includes agricultural marketing, service marketing, Time-based competition, E-commerce, Packaging and branding, Consumer rights and environment protection etc.
List(s) this item appears in: 2.MARKETING
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Books Vikram Sarabhai Library
Slot 2157 (2 Floor, East Wing) 658.8 P2B3 (Browse shelf) Available 158751

It presents a holistic and comprehensive analysis of consumer marketing of the Indian economy. Author provides a detailed micro-level discussion of a variety of key areas, which includes agricultural marketing, service marketing, Time-based competition, E-commerce, Packaging and branding, Consumer rights and environment protection etc.

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