Case studies in making marketing accountable: metrics for measuring marketing effectiveness

Contributor(s): Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor]
Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Description: x, 206 p. With CD at Acc no. CD002187ISBN: 9788192271927Subject(s): Marketing - Case studies | Marketing - Cost effectiveness - Case studiesDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Slot 2139 (2 Floor, East Wing) 658.8 C23 (Browse shelf) Available 179495

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