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A survey of marketing research: organization functions budget compensation

by American Marketing Association | Warren, Dik [Editor] | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 A6S8] (1).
Accountable marketing: linking marketing actions to financial performance

by Stewart, David W [Editor] | Gugel, Craig T [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2016Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A2] (1).
Advancing marketing efficiency

by American Marketing Association | Stockman, Lynn H [Editor ] | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago American Marketing Association 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6A2] (1).
Agricultural Marketing

Material type: serial Continuing resource; Format: print Publisher: Washington D. C. Consumer and Marketing Service, Availability: No items available
Agricultural marketing in India: report on the co-operative marketing of agricultural produce in India

by India. Agricultural Marketing Advisor.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Manager of Publication 1943Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.140954 ] (1).
Analyzing and improving marketing performance:" marketing audits" in theory and practice

by American Management Association. Marketing Divsion | American Management Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 1959Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 A6A6] (1).
Aspects of modern marketing: tools, techniques, and market trends

by American Management Association. Marketing Divison.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Marketing Association 1958Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8082 ] (1).
Basic marketing: a managerial approach

by McCarthy, E. Jerome.

Edition: Revised editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood Richard D. Irwin, Inc. 1964Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2B2] (1).
Beyond consumer marketing: sectoral marketing ad emerging trends

by Panwar, J. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2004Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 P2B3] (1).
Bradford's directory of marketing research agencies in the United States and the world

by Bradford, Ernest S.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Virginia Bradford's Directory of Marketing Research Agencies 1963Availability: Items available for loan: Vikram Sarabhai Library [Call number: R 658.83058 B7/63-64] (1).
Brand experience: the marketing mind-game

Material type: book Book Publisher: Delhi RC&M Experiential Marketing Availability: No items available
Breakthrough marketing plans: how to stop wasting time and start driving growth

by Calkins, Tim.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 C2B7-2012] (1).
Bulletin on the marketing of Palmyra fiber in India

by | India. Directorate of Marketing and Inspection.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi The Manager of Publications 1955Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.1749745 I6B8 ] (1).
Bulletin on the marketing of sannhemp in India

by India. Directorate of Marketing and Inspection.

Edition: 2dMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: 1963Availability: No items available
Business marketing management: marketing of business products and services

by Eckles, Robert W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1990Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 E2B8] (1).
Careers in marketing:an institute of marketing review

by Straton-Ferrier, J.D [Editor].

Edition: Revised edn.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Pan Books 1970Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8C2] (1).
Case studies in making marketing accountable: metrics for measuring marketing effectiveness

by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor].

Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C23] (1).
Case studies in making marketing accountable: metrics for measuring marketing effectiveness

by Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai S.P. Jain Institute of Management and Research 2012Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002187] (1).
Case studies in marketing effectiveness: selected entries from SPJIMR marketing impact awards 2011

by Aggarwal Sharma, Ashita | Chattopadhyay, Atish | Kamath, Renuka | Kulkarni, Anil B | Mohan, Harsh | Palekar, S. K | Rao, M. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai S. P. Jain Institute of Management and Research 2011Availability: Items available for reference: Vikram Sarabhai Library [Call number: D002186] (1).
Case studies in marketing management (with brief comments on marketing concepts)

by Sherlekar, S. A | Sherlekar, V. S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1983Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4C2] (1).
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