Contents of 2.MARKETING › Indian Institute of Management Ahmedabad catalog

Cases in marketing and marketing research

by Coram, Terry.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6C2.

No cover image available

Causal models in marketing

by Bagozzi, Richard P.

Series: Theories in marketing seriesMaterial type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 B2C2.

No cover image available

Changing marketing and marketing change: abstracts of papers

by American Marketing Association Illinois March 30 - April 2, 1970 | 1970 International Spring Conference on Changing Marketing and Marketing Change | Borden, Neil H [Editor] | Gale, Christopher [Editor] | American Marketing Association.

Series: AMA series, 31Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.830631 A6C4.

Commonsense direct & digital marketing

by Bird, Drayton.

Edition: 5thMaterial type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 B4C6.

No cover image available

Communication and effective marketing

by Singh, Jagjit [Editor].

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6.

No cover image available

Comparative marketing: wholesaling in fifteen countries

by American Marketing Association | Bartels, Robert [Editor] | American Marketing Association.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Illionis Richard D Irwin Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.86 A6C6.

No cover image available

Corporate marketing planning

by Brion, John M.

Series: The Wiley marketing seriesMaterial type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7C6.

No cover image available

Cotton and tobacco in Andhra Pradesh: production and marketing

by National Council of Applied Economic Research, New Delhi | National Council of Applied Economic Research, New Delhi.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New Delhi 1971Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.173510954 N2C6.

No cover image available

Current sources of marketing information; a bibliography of primary marketing data

by Gunther, Edgar; Goldstein, Frederick A.

Series: AMA bibliography series, no. 6Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 G8C8.

Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C9.

No cover image available

Deep learning with R

by Ghatak, Abhijit.

Material type: Text

Book; Literary form: Not fiction Publication details: Singapore Springer 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.31 G4D3.

No cover image available

Digital marketing processes: relevance of big data for marketing (CD)

by V., Mahroof | Paul, Vajira.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP2015/2134.

Don't flirt with rural marketing: the handbook of rural marketing

by Rajan, R V | Balaraman, Kannan [Editor].

Publication details: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2D6.

No cover image available

Don't flirt with rural marketing: the handbook of rural marketing (CD)

by Rajan, R V.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D002201.

No cover image available

Dynamic marketing for a changing world

by Hancock, Robert S | American Marketing Association.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6P7 .

E-marketing: improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2E5.

No cover image available

Electric vehicles: analyzing the feasibility of electric vehicles in India (CD)

by Verma, Akshay | Saha, Sucharita.

Material type:

Computer file; Format: electronic Publication details: Ahmedabad Indian institute of management 2020Online access: e-project Availability: Not available: Not for Issue (1).

Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 R3E5.

Empirical generalizations about marketing impact: what we have learned from academic research

by Hanssens, Dominique M [Editor].

Series: Relevant knowledge series Publication details: Cambridge Marketing Science Institute 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 E6.

Enterprise marketing management: the new science of marketing

by Sutton, Dave | Klein, Tom.

Material type: Text

Book; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8E6.

	No cover image available Cases in marketing and marketing research by Coram, Terry. Material type: Book; Format: print ; Literary form: Not fiction Publication details: London Crosby Lockwood & Sons 1969Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6C2. Add to cart (remove)
	No cover image available Causal models in marketing by Bagozzi, Richard P. Series: Theories in marketing seriesMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: New York Wiley 1980Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 B2C2. Add to cart (remove)
	No cover image available Changing marketing and marketing change: abstracts of papers by American Marketing Association Illinois March 30 - April 2, 1970 \| 1970 International Spring Conference on Changing Marketing and Marketing Change \| Borden, Neil H [Editor] \| Gale, Christopher [Editor] \| American Marketing Association. Series: AMA series, 31Material type: Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1970Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.830631 A6C4. Add to cart (remove)
	Commonsense direct & digital marketing by Bird, Drayton. Edition: 5thMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 B4C6. Add to cart (remove)
	No cover image available Communication and effective marketing by Singh, Jagjit [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Institute of Marketing Management 1984Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C6. Add to cart (remove)
	No cover image available Comparative marketing: wholesaling in fifteen countries by American Marketing Association \| Bartels, Robert [Editor] \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Illionis Richard D Irwin Inc. 1963Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.86 A6C6. Add to cart (remove)
	No cover image available Corporate marketing planning by Brion, John M. Series: The Wiley marketing seriesMaterial type: Book; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 1967Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7C6. Add to cart (remove)
	No cover image available Cotton and tobacco in Andhra Pradesh: production and marketing by National Council of Applied Economic Research, New Delhi \| National Council of Applied Economic Research, New Delhi. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Delhi 1971Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.173510954 N2C6. Add to cart (remove)
	No cover image available Current sources of marketing information; a bibliography of primary marketing data by Gunther, Edgar; Goldstein, Frederick A. Series: AMA bibliography series, no. 6Material type: Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 G8C8. Add to cart (remove)
	Cyber marketing: your interactive marketing consultant by Brady, Regina [Editor] \| Forrest, Edward [Editor] \| Mizerski, Richard [Editor]. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C9. Add to cart (remove)
	No cover image available Deep learning with R by Ghatak, Abhijit. Material type: Book; Literary form: Not fiction Publication details: Singapore Springer 2019Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 006.31 G4D3. Add to cart (remove)
	No cover image available Digital marketing processes: relevance of big data for marketing (CD) by V., Mahroof \| Paul, Vajira. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2015Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP2015/2134. Add to cart (remove)
	Don't flirt with rural marketing: the handbook of rural marketing by Rajan, R V \| Balaraman, Kannan [Editor]. Publication details: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R2D6. Add to cart (remove)
	No cover image available Don't flirt with rural marketing: the handbook of rural marketing (CD) by Rajan, R V. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Madras Productivity and Quality Publishing Pvt. Ltd. 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: D002201. Add to cart (remove)
	No cover image available Dynamic marketing for a changing world by Hancock, Robert S \| American Marketing Association. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Chicago American Marketing Association 1960Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8082 A6P7 . Add to cart (remove)
	E-marketing: improving marketing effectiveness in a digital world by McDonald, Malcolm \| Wilson, Hugh. Material type: Book; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson Education 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2E5. Add to cart (remove)
	No cover image available Electric vehicles: analyzing the feasibility of electric vehicles in India (CD) by Verma, Akshay \| Saha, Sucharita. Material type: Computer file; Format: electronic Publication details: Ahmedabad Indian institute of management 2020Online access: e-project Availability: Not available: Not for Issue (1). Add to cart (remove)
	Electronic marketing : integrating electronic resources into the marketing process by Reedy, Joel \| Schullo, Shauna \| Zimmerman, Kenneth. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 R3E5. Add to cart (remove)
	Empirical generalizations about marketing impact: what we have learned from academic research by Hanssens, Dominique M [Editor]. Series: Relevant knowledge series Publication details: Cambridge Marketing Science Institute 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 016.6588 E6. Add to cart (remove)
	Enterprise marketing management: the new science of marketing by Sutton, Dave \| Klein, Tom. Material type: Book; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8E6. Add to cart (remove)

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