Indian Institute of Management Ahmedabad

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Electronic marketing : integrating electronic resources into the marketing process

By: Reedy, Joel.
Contributor(s): Schullo, Shauna | Zimmerman, Kenneth.
Material type: materialTypeLabelBookPublisher: New Yrok The Dryden Press 2000Description: xxiv, 466 p.ISBN: 0030211077; 9780030211072.Subject(s): Electronic marketing | Internet marketingDDC classification: 658.84
List(s) this item appears in: Internet Marketing | 2.MARKETING
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Books Vikram Sarabhai Library
Slot 2194 (2 Floor, East Wing) 658.84 R3E5 (Browse shelf) Available 146680

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