Entry Topical Term

Number of records used in: 5

001 - CONTROL NUMBER

• control field: 186720

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing research - Methodology

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)52938: Malhotra, Naresh K. 29266, Marketing research: an applied orientation, 2007