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		Breaking compromises: opportunities for action in consumer markets from the Boston consulting group by Silverstein, Michael J [Editor] Stalk, George [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John Wiley & Sons 2000 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 B7. Place hold Add to cart (remove)
		Effective marketing: creating and keeping customers in an e-commerce world by Zikmund, William G D'Amico, Michael Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia South-Western/Thomson Learning 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 Z4E3/2002. Place hold Add to cart (remove)
		Beyond listening: learning the secret language of focus groups by Goebert, Bonnie Rosenthal, Herma M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York John WIley & Sons 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 G6B3. Place hold Add to cart (remove)
		Convergence marketing: strategies for reaching the new hybrid consumer by Wind, Yoram Jerry Gunther, Robert E Mahajan, Vijay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Prentice-Hall 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 W4C6. Lists: Internet Marketing. Place hold Add to cart (remove)
		Priceless: turning ordinary products into extraordinary experiences by LaSalle, Diana Britton, Terry A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.57 L2P7. Place hold Add to cart (remove)
		Customer behaviour: a managerial perspective by Sheth, Jagdish N Mittal, Banwari Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia South-Western/Thomson Learning 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S4C81/2004. Lists: Jagdish Sheth. Place hold Add to cart (remove)
		Digital marketing: using new technologies to get closer to your customers by Rowan, Will Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 R6D41. Lists: Internet Marketing. Place hold Add to cart (remove)
		The next economy: will you know where your customers are? by Ettenberg, Elliott Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 E8N3. Place hold Add to cart (remove)
		Hub culture: the next wave of urban consumers by Stalnaker, Stan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley(Asia) 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S8H8. Lists: Brand_India_Books. Place hold Add to cart (remove)
		Understanding the hospitality consumer by Williams, Alistair Series: Hospitality, Leisure and tourism Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 647.94 W4U6. Place hold Add to cart (remove)
		Consumer behaviour: buying, having, and being by Solomon, Michael R Series: Prentice-Hall International Series in Marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 S6C6/2003. Place hold Add to cart (remove)
		Microeconomics and behaviour by Frank, Robert H Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw-Hill 2003 Availability: Items available for loan: Vikram Sarabhai Library (2)Call number: 338.5 F7M4/2003-1, ... Place hold Add to cart (remove)
		Understanding consumers: building powerful brands using consumer research by Parameswaran, M.G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 P2U6. Lists: Brand_India_Books. Place hold Add to cart (remove)
		Marketing power of emotion by O'Shaughnessy, John O'Shaughnessy, Nicholas J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 O8M2. Place hold Add to cart (remove)
		The laws of choice: predicting consumer behaviour by Marder, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Free Press 1997 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 M2L2. Place hold Add to cart (remove)
		Dealing with consumer uncertainty: public relations in the food sector by Bergmann, Karin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin Springer-Verlag 2002 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 338.47664 B3D3. Place hold Add to cart (remove)
		No cover image available CITA's trade research on organic foods: opportunities in international market by Centre for International Trade in Agriculture and Agro-based Industries Series: CITA's Trade Research and Analysis Study Material type: Text Publication details: New Delhi n.d Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 631.584 C3C4. Place hold Add to cart (remove)
		Understanding the consumer by Szmigin, Isabelle Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 S9U6. Place hold Add to cart (remove)
		Advertising myths: the strange half-lives of images and commodities by Cronin, Anne M Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2004 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1 C7A2. Place hold Add to cart (remove)
		Six weeks to marketing excellence by Chartered Management Institute Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Hodder & Stoughton 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C4S4. Place hold Add to cart (remove)

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Your search returned 97 results.