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Beyond listening: learning the secret language of focus groups

By: Goebert, Bonnie.
Contributor(s): Rosenthal, Herma M.
Material type: materialTypeLabelBookPublisher: New York John WIley & Sons 2002Description: xvi, 224 p.ISBN: 0471395625; 9780471395621.Subject(s): Consumers' preferences | Consumer Behaviour | Focused group interviewingDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2185 (2 Floor, East Wing) 658.83 G6B3 (Browse shelf) Available 151225

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