Indian Institute of Management Ahmedabad

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Convergence marketing: strategies for reaching the new hybrid consumer Wind, Yoram Jerry

By: Wind, Yoram Jerry
Contributor(s): Gunther, Robert E | Mahajan, Vijay
Material type: TextTextPublisher: New Jersey Prentice-Hall 2002Description: xxviii, 336 p.ISBN: 0130650757Subject(s): Internet marketing | Marketing | Consumer Behaviour | Communication in marketingDDC classification: 658.8
List(s) this item appears in: Internet Marketing
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2164 (2 Floor, East Wing) 658.8 W4C6 (Browse shelf) Available 152033

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