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Effective marketing: creating and keeping customers in an e-commerce world

By: Zikmund, William G.
Contributor(s): D'Amico, Michael.
Material type: materialTypeLabelBookPublisher: Australia South-Western/Thomson Learning 2002Edition: 3rd ed.Description: xxix, 553 p.ISBN: 032406392X; 9780324063929.Subject(s): Marketing | Consumer Behaviour | Export marketingDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2165 (2 Floor, East Wing) 658.8 Z4E3/2002 (Browse shelf) Available 151013

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