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Marketing power of emotion

By: O'Shaughnessy, John.
Contributor(s): O'Shaughnessy, Nicholas J.
Material type: materialTypeLabelBookPublisher: Oxford Oxford University Press 2003Description: vi, 274 p.ISBN: 0195150562.Subject(s): Consumer behaviour | Consumers - Psychology | Marketing - Psychological aspects | Advertising - Psychological aspects | Decision making - Psychological aspectsDDC classification: 658.83
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2187 (2 Floor, East Wing) 658.83 O8M2 (Browse shelf) Available 153986

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