Results
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Contemporary views on marketing practices by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lexington, Mass. Lexington Books 1987
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C63.
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The theory of buyer behavior by Series: Wiley marketing series
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 1969
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 H6T4-2. Not available: Vikram Sarabhai Library: Lost (1).
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Global strategic management perspectives by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati South Western Publishing Company 1989
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.4 S4G5.
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Marketing management: a comprehensive reader by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati South Western Publishing Company 1986
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 M213.
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Research in marketing: a research annual - 1990 - Vol.10 by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Greewich, Connecticut Jai Press 1990
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R 658.805 R3/90-X.
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Customer behaviour: consumer behaviour and beyond by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth Dryden Press 1999
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S4C8.
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Handbook of relationship marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage publications 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: R 658.8 H2.
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Marketing: best practices by
- Czinkota, Michael R
- Ronkainen, Ilkka A
- Dickson, Peter R
- Dunne, Patrick
- Hoffman, K. Douglas
- Hutt, Michael D
- Rosenbloom, Bert
- Sheth, Jagdish N
- Shimp, Terence A
- Siguaw, Judy A
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth Dryden Press 2000
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 C9M2.
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Internet marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth Harcourt College Publishers 2001
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 S4I61.
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Customer behaviour: a managerial perspective by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia South-Western/Thomson Learning 2002
Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.812 S4C81/2004.
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