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Contemporary views on marketing practices

Contributor(s): Frazier, Gary L [Editor] | Sheth, Jagdish N [Editor].
Material type: materialTypeLabelBookPublisher: Lexington, Mass. Lexington Books 1987Description: iv, 282 p.ISBN: 0669151203.Subject(s): Marketing - CongressesDDC classification: 658.8
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Books Vikram Sarabhai Library
KLMDC 658.8 C63 (Browse shelf) Available 118271

Based on papers presented at the first stellner symposium on Theories of marketing practices, held at the Unviersity of Illinois at Champaign-Urbana..

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