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Marketing: best practices

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A | Dickson, Peter R | Dunne, Patrick | Hoffman, K. Douglas | Hutt, Michael D | Rosenbloom, Bert | Sheth, Jagdish N | Shimp, Terence A | Siguaw, Judy A.
Material type: materialTypeLabelBookPublisher: Fort Worth Dryden Press 2000Description: xxvii, 657 p.ISBN: 9780030211096.Subject(s): MarketingDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2141 (2 Floor, East Wing) 658.8 C9M2 (Browse shelf) Available 147788

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