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		Marketing behaviour: issues in managerial and buyer decision-making by Foxall, Gordon R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Westmead Farnborough, Gower Press 1981 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 F6M2. Place hold Add to cart (remove)
		Marketing straight to the heart by Feig, Barry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York American Management Association 1997 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 F3M2. Place hold Add to cart (remove)
		Marketing power of emotion by O'Shaughnessy, John O'Shaughnessy, Nicholas J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Oxford University Press 2003 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.83 O8M2. Place hold Add to cart (remove)
		Inspired marketing!: the astonishing fun new way to create more profits for your business by following your heart by Vitale, Joe Perrine, Craig Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8 V4I6. Place hold Add to cart (remove)
		The gender intelligent retailer: discover the connection between women consumers and business growth by Thomas Yaccato, Joanne Mcsweeney, Sean Publication details: Ontario wiley 2008 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.804 T4G3. Lists: Canada AND India. Place hold Add to cart (remove)
		War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it by Ries, Al Ries, Laura Publication details: New York Collins Business 2009 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658 R4W2. Place hold Add to cart (remove)
		Brandwashed: tricks companies use to manipulate our minds and persuade us to buy by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2011 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8343 L4B7. Lists: Angus Deaton (Nobel 2015). Place hold Add to cart (remove)
		The consumer mind: brand perception and the implications for marketers by Martinez, Pepe Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2012 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8343 M2C6. Place hold Add to cart (remove)
		Neuromarketing in the B-to-B sector: importance, potential and its implications for brand management by Gentner, Friedrich Publication details: Hamburg Diplomica Verlag GmbH 2012 Availability: Not available: Vikram Sarabhai Library: Checked out (1). Place hold Add to cart (remove)
		The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik du Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 P5B7. Place hold Add to cart (remove)
		Sensory marketing: research on sensuality of products by Krishna, Aradhana [Editor] Publication details: New York Routledge 2009 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80019 S3. Place hold Add to cart (remove)
		Customer sense: how the five senses influence buying behaviour by Krishna, Aradhna Publication details: New York Palgrave Macmillan 2013 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.8342 K7C8. Place hold Add to cart (remove)
		Brain scripts for sales success: 21 hidden principles of consumer psychology for winning new customers by Whitman, Drew Eric Publication details: New York McGraw-Hill Education 2015 Availability: Not available: Vikram Sarabhai Library: Checked out (1). Place hold Add to cart (remove)
		Fascinate: your 7 triggers to persuasion and captivation by Hogshead, Sally Publication details: New York Harper Business 2010 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.800019 H6F2. Place hold Add to cart (remove)
		Psychological foundations of marketing: the keys to consumer behavior by Kimmel, Allan J Edition: 2nd Material type: Text; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80019 K4P8-2018. Place hold Add to cart (remove)
		Alchemy: the magic of original thinking in a world of mind-numbing conformity by Sutherland, Rory Material type: Text; Literary form: Not fiction Publication details: London Penguin Random House 2019 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 659.1019 S8A5. Place hold Add to cart (remove)
		Sensory marketing: an introduction by Hulten, Bertil Material type: Text; Literary form: Not fiction Publication details: London Sage Publications 2020 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.80019 H8S3. Place hold Add to cart (remove)
		Alchemy: the dark art and curious science of creating magic in brands, business, and life by Sutherland, Rory Material type: Text; Literary form: Not fiction Publication details: New York HarperCollins 2021 Availability: Items available for loan: Vikram Sarabhai Library (1)Call number: 658.827 S8A5. Place hold Add to cart (remove)