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War in the boardroom: why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

By: Ries, Al.
Contributor(s): Ries, Laura.
Publisher: New York Collins Business 2009Description: xxx, 272 p.ISBN: 9780061669194 .Subject(s): Marketing - Psychological aspects | Management - Psychological aspects | Left and right (Psychology) | Organizational effectiveness | Success in businessDDC classification: 658
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 1854 (2 Floor, East Wing) Non-fiction 658 R4W2 (Browse shelf) Available 170770

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