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Marketing straight to the heart

By: Feig, Barry.
Material type: materialTypeLabelBookPublisher: New York American Management Association 1997Description: xi, 210 p.ISBN: 9780814403556.Subject(s): Brand choice | Motivation research [Marketing] | Marketing - Psychological aspectsDDC classification: 658.8
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2143 (2 Floor, East Wing) 658.8 F3M2 (Browse shelf) Available 139271

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