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A study of celebrity brand endorsements on socail media(CD) by Prakash, Mayank | Chaturvedi, Prateek | Roy, Niloy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2014Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2014/1883.
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Acceptance/ Rejection of Gendered Brands of Androgynous Products by Radhesh C. Verma and Sujit Kumar Biswas (Student Project) by Verma, Radhesh C | Biswas, Sujit Kumar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1993/336 .
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Advertising strategy for a medium - sized textile manufacturer by Arun T.N. Kumar and S. Sen Gupta (Student Project) by Kumar, Arun T.N | Banerjee, A | Sen Gupta, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1989/167 .
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Analysis of a marketing case using lotus - 123 by Rajeev Anant Kale (Student Project) by Kale, Rajeev Anant. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1986/17 .
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Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneeing brands and late entrants by Ajay Mohan Dang (Student Project) by Dang, Ajay Mohan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1997/590 .
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Analysis of the positioning strategies of the major brands of instant coffee in India by P. Datta (Student Project) by Datta, P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1989/163 .
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Application of quantitive models and statistical tools to other functional areas, especially marketing by S. Ramaswami (Student Project) by Ramaswami, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1986Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1986/20 .
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Brand equity index: Determinates and measurement by Satish P. Kulkarni and Suresh V. (Student Project) by Kulkarni, Satish P | Suresh V. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1993/342 .
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Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project) by Raychaudhuri, Dronodeb | Lad, Suyash. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2003/983 .
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Brand identification and "brand equity" in rural India for consumer goods - prospects and challenge by Ramesh K. (Student Project) by K., Ramesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1995/514 .
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Brand ranking analysis assessment and efficacy by Nitin Rungta and Rohit Pareek (Student Project) by Rungta, Nitin | Pareek, Rohit. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1314 .
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Brand relaunches by Kanchan Mirani and Indrajit Lahiri (Student Project) by Mirani, Kanchan | Lahiri, Indrajit. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1994Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1994/455 .
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Brand repositioning of intel by Mukta Dharma and Nishim Kaler (Student Project) by Dharma, Mukta | Kaler, Nishima. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2007Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2007/1464 .
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Brand strategy: brand extensions in the Indian context by Nachiket Pantvadiya and P. R. Ganpathy (Student Project) by Pantvadiya, Nachiket | Ganpathy, P. R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1993/319 .
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Branded commodities in the Indian market scope and potential: a report by Madhu Manral and Sumit K. Mishra (Student Project) by Manral, Madhu | Mishra, Sumit K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1999/666 .
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Branding and online advertisement inventory management strategy for Indiamart.com by Aurvind Lama and Ganapathi Srinivas Lingala (Student Project) by Indian Institute of Management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1267 .
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Branding and positioning of commodities by N. Sathish and Abdurahiman K. K. (Student Project) by N., Sathish | K. K., Abdurahiman. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1996/546 .
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Branding cotton by T. M. Narayan and Priya B. Prasad (Student Project) by Narayan, T. M | Prasad, Priya B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2000/719 .
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Branding in Indian food market by Saroj Kumar Nanda (Student Project) by Nanda, Saroj Kumar. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2001/782 .
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Branding of commodities recent phenomena by Anuragi Raman and Raman Sengupta (Student Project) by Raman, Anuragi | Sengupta, Arindam. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1996/537 .
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