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Brand ranking analysis assessment and efficacy by Nitin Rungta and Rohit Pareek (Student Project)

By: Rungta, Nitin.
Contributor(s): Pareek, Rohit.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 2006Description: Various pagination.Subject(s): Brand ranking analysis | Project report (student)DDC classification: SP 2006/1314 Summary: The report studied the movement of major brands in the ranking chain and interpreted the result with reference to a standard metrics, which can be used for evaluating the real long term performance of the brand.
List(s) this item appears in: Brand_Student Project
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Item type Current location Collection Call number Status Date due Barcode
Student Project Vikram Sarabhai Library
Students Project
Reference SP 2006/1314 (Browse shelf) Not for loan SP001314

Submitted to Prof. Prathap Oburai

The report studied the movement of major brands in the ranking chain and interpreted the result with reference to a standard metrics, which can be used for evaluating the real long term performance of the brand.

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