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Advertising strategy for a medium - sized textile manufacturer by Arun T.N. Kumar and S. Sen Gupta (Student Project)

By: Kumar, Arun T.N.
Contributor(s): Banerjee, A | Sen Gupta, S.
Material type: materialTypeLabelBookPublisher: Ahmedabad Indian Institute of Management 1989Description: 31 p.+exhibits.Subject(s): Advertising strategy | Textile | Project report (student)DDC classification: SP 1989/167 Summary: The broad objectives of the project were: to create a brand image of Anil Synthetics(the manufacturer) as high quality fabric, to have a high awareness level of Anil Synthetics products, to increase the market share in branded dress materials, suiting and shirrings, to position it as a highly fashionable cotton fabric at reasonable prices in the minds of the consumers, such that this void in the market can be plugged.
List(s) this item appears in: Brand_Student Project
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Student Project Vikram Sarabhai Library
Students Project
Reference SP 1989/167 (Browse shelf) Not for loan SP000167

Submitted to Prof. P.M. Shingi

The broad objectives of the project were: to create a brand image of Anil Synthetics(the manufacturer) as high quality fabric, to have a high awareness level of Anil Synthetics products, to increase the market share in branded dress materials, suiting and shirrings, to position it as a highly fashionable cotton fabric at reasonable prices in the minds of the consumers, such that this void in the market can be plugged.

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