Faculty Publication (Books)

This list contains 640 titles

Proceedings of 6th IIMA conference on marketing in emerging economics

by Indian Institute of Management Ahmedabad Ahmedabad January 7-9, 2015 | Marketing in Emerging Economies | Jaiswal, Anand Kumar [Conference Coordinator] | Banerjee, Arindam [Conference Coordinator] | Sahay, Arvind [Conference Coordinator] | Sharma, Dheeraj [Conference Coordinator] | Sinha, Piyush Kumar [Conference Coordinator].

Material type: Text Book; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2015Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 J2P7-2015-2, ... Not available: Not for Issue (1).
Research study on product design and test marketing: final report

by Jain, Abhinandan K | Jajoo, B. H [Co-author] | Jambhekar, Ashok [Co-author] | Rao, S. Sreenivas [Co-author] | Rao, T. P. Rama [Co-author].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management Ahmedabad 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.8 J2R3-2. Not available: Not for Issue (1).
Marketing management: a South Asian perspective

by Kotler, Philip | Keller, Kevin Lane [Co-author] | Koshy, Abraham [Co-author] | Jha, Mithileshwar [Co-author].

Edition: 12thMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 K6M2-2007-1, ... Not available: Not for Issue (1).
Marketing management: a South Asian perspective

by Kotler, Philip | Keller, Kevin Lane [Co-author] | Koshy, Abraham [Co-author] | Jha, Mithileshwar [Co-author].

Edition: 13thMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2009Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 K6M2-2009-1, ... Not available: Not for Issue (1).
Marketing management: a South Asian perspective

by Kotler, Philip | Keller, Kevin Lane [Co-author] | Koshy, Abraham [Co-author] | Jha, Mithileshwar [Co-author].

Edition: 14thMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2012Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 K6M2-2012-2, ... Not available: Not for Issue (1).
MKTG: a South-Asian perspective

by Lamb, Charles W | Hair Joseph F [Co-author] | Sharma, Dheeraj [Co-author] | McDaniel, Carl [Co-author].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning 2012Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 L2M5-1, ... Not available: Not for Issue (1).
Proceedings of 3rd IIMA conference on marketing paradigms for emerging economies

by Indian Institute of Management Ahmedabad Ahmedabad January 7-9, 2009 | Marketing Paradigms for Emerging Economies | Sinha, Piyush Kumar [Compiler & Editor] | Oburai, Prathap [Compiler & Editor] | Sood, Vandana [Compiler & Editor].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Allied Publishers 2009Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 M2-2, ... Not available: Not for Issue (1).
Proceeds of 2nd IIMA conference on research in marketing

by Indian Institute of Management Ahmedabad Ahmedabad January 3-5, 2007 | Research in Marketing | Jaiswal, Anand Kumar [Editor] | Sahay, Arvind [Editor] | Sinha, Piyush Kumar [Editor] | Kar, Sanjay Kumar [Editor] | Sood, Vandana [Editor].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2007Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.8 R3-2, ... Not available: Not for Issue (1).
Strategies in pricing, sales and distribution and communication: a casebook by Arvind Sahay

by Sahay, Arvind | Pocha, Jahangir [Editor] | Kulshreshth, Smita [Editor].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Businessworld 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.8 S2B8.
B2B marketing: a South-Asian perspective

by Hutt, Michael D | Sharma, Dheeraj [Co-author] | Speh, Thomas W [Co-author].

Edition: 11thMaterial type: Text Book; Literary form: Not fiction Publication details: New Delhi Cengage Learning India 2014Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.80954 H8B8-2014-2, ... Not available: Not for Issue (1).
Critical analysis of life cycle and social class concepts in understanding consumer shopping behavior

by Jain, Subhash C.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Oregon University of Oregon 1966Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.83 J2C7.
Emerging markets for GM foods: an Indian perspective on consumer understanding and willingness to pay

by Deodhar, Satish Y | Ganesh, Sankar [Co-author] | Chern, Wen S [Co-author].

Series: Centre for Management in Agriculture (CMA) publication; 227Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management Ahmedabad 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.8342 D3E6.
The persuasive manager: communication strategies for 21st century managers

by Monippally, M. M.

Series: IIM Ahmedabad business booksMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: Noida Random House Publishers India 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.85 M6P3-3. Not available: Not for Issue (1). Lost (1).
Managing retailing

by Sinha, Piyush Kumar | Uniyal, Dwarika Prasad [Co-author].

Edition: 2ndMaterial type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2012Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.87 S4M2-1, ... Not available: Not for Issue (1).
Managing retailing

by Sinha, Piyush Kumar | Uniyal, Dwarika Prasad [Co-author].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2007Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.87 S4M2-2, ... Not available: Not for Issue (1).
Public distribution systems: evolution, evaluation and prospects

by Dholakia, Nikhilesh [Editor] | Khurana, Rakesh [Editor].

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford & IBH Publishing 1979Availability: Items available for loan: Vikram Sarabhai Library (3) Call number: FP 658.870954 P8-3, ... Not available: Not for Issue (1).
Public distribution systems: evolution, evaluation and prospects

by Dholakia, Nikhilesh [Editor] | Khurana, Rakesh [Editor].

Material type: Text Book; Literary form: Not fiction Publication details: New Delhi Oxford & IBH Publishing 1979Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.870954 P8-5.
Draft strategic plan for institute of primary cooperative management (IPCOM)

by Bapna, S. L | Singh, Gurdev [Co-author] | Jajoo, B. H [Co-author] | Seetharaman, S. P [Co-author] | Shingi, P. M [Co-author] | Srivastava, U. K [Co-author].

Series: Centre for Management in Agriculture (CMA)Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management Ahmedabad 1990Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.91334 B2D7.
Land resource management: a case study of Goa

by Singh, Gurdev | Ahuja, Vinod [Co-author].

Series: Centre for Management in Agriculture (CMA) monograph; 157Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Delhi Oxford & IBH Publishing 1992Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: FP 658.91337 S4L2-2, ... Not available: Not for Issue (1).
Effective hospital management

by Pai, Pragna.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Mumbai The National Book Depot 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: FP 658.9136211 P2E3-2. Not available: Not for Issue (1).
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