Critical analysis of life cycle and social class concepts in understanding consumer shopping behavior

By: Jain, Subhash C
Material type: TextTextPublisher: Oregon University of Oregon 1966Description: 298 p.: ill. Includes referencesSubject(s): Customer shopping behaviorDDC classification: FP 658.83
List(s) this item appears in: Faculty Publication (Books)
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Books Vikram Sarabhai Library
Faculty Publication
Slot 1462 (2 Floor, West Wing) Non-fiction FP 658.83 J2C7 (Browse shelf) Available 41916

A Thesis presented to the School of Business Administration and the Graduate School of the University of Oregon in partial fulfillment of the requirements for the degree of Doctor of Business Administration.

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