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4-D branding: cracking the corporate code of the network economy by Gad, Thomas. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 G2F6.
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Adkatha: the story of Indian advertising by Halve, Anand | Sarkar, Anita. Publication details: Goa Centrum Charitable Trust 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.10954 H2A2.
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Advanced brand management: from vision to valuation by Temporal, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 T3A2.
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Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising by daCunha Communication. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Noida HarperCollins Publishers 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 A6.
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Asian branding: a great way to fly by Batey, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B2A8.
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Best of brand equity by Economic Times. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Bombay Times of India 1992Availability: Not available: Lost (1).
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Best of brand equity by Economic Times | Economic Times. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Bombay Times of India 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 E2B3.
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Brand building advertising: concepts and cases (Case Book II) by Parameswaran, M. G | Medh, Kinjal. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.10954 P2B7.
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Brand child: remarkable insights into the minds of today's global kids and their relationships with brands by Lindstrom, Martin | Seybold, Patricia B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 L4B7.
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Brand failures: the truth about the 100 biggest branding mistakes of all time by Haig, Matt. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 H2B7-2011.
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Brand management: the Indian context by Moorthi, Y. L. R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M6B7.
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Brand manners: how to create the self-confident organisation to live the brand by Pringle, Hamish | Gordon, William. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P7B7.
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Brand new justice: how branding places and products can help the developing World by Anholt, Simon. Publication details: Noida Reed Elsevier India Pvt. Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 A6B7.
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Brand positioning: strategies for competitive advantage by Sengupta, Subroto. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Availability: Items available for loan: Vikram Sarabhai Library (4) Call number: 659.12 S3B7-4, ... Not available: Lost (2).
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Branding your business: promoting your business attracting customers and standing out in market place by Hammond, James. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 2008Availability: Not available: Lost (1).
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Branding: a practical guide to planning your strategy by Randall, Geoffrey. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R2B7.
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Branding: concepts and process by Pati, Debashis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan India Ltd., 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P2B7.
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Brands and branding by Clifton, Rita | Simmons, John | Ahmed, Sameena | Allen, Tony | Anholt, Simon | Thompson, Bahr Anne | Barwise, Patrick | Blackett, Tom | Bowker, Deborah | Brymer, Chuck | Doane, Deborah | Faulkner, Kim | Feldwick, Paul | Hilton, Steve | Lindemann, Jan | Poulter, Allan | Smith, Shaun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Profile Books 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C5B7.
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Brands in the balance: meeting the challenge to commercial identity by Drawbaugh, Kevin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education Asia 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 D7B7.
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Brands: visions and values by Goodchild, John [Editor] | Callow, Clive [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B73.
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Building brand identity: a strategy for success in a hostile marketplace by Upshaw, Lynn B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 U7B8.
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Business superbrands: an insight into India's strongest business brands by Bhadwar, Inderjit | Haider, Ain | Rao, Parsa Venkateswara. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Superbrands India 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.1 B4B8.
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Capacity utilisation in industries : theory and evidence by Seth, Vijay K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Deep & Deep Publications 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.0954 S3C2.
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Citizen brands: putting society at the heart of your business by Willmott, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 W4C4.
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Counterfeiting exposed: protecting your brand and customers by Hopkins, David M | Kontnik, Lewis T | Turnage, Mark T. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.4 H6C6.
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Cult of the luxury brand: inside Asia's love affair with luxury by Chadha, Radha | Husband, Paul. Publication details: London Nicholas Brealey International 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 306.34 C4C8.
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Darwin's brands: adapting for success by Halve, Anand. Publication details: New Delhi Sage Response 2012Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 H2D2.
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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by Braunstein, Marc | Levine, Edward H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7D3.
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Differentiate or die: survival in our era of killer competition by Trout, Jack | Rivkin, Steve. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T7D4.
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Differentiate or die: survival in our era of killer competition by Trout, Jack | Rivkin, Steve. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chennai Westland Publications 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T7D4.
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Emerging markets: opportunities in cross border: retailing 2007 edited by Amitabh Taneja. by Taneja, Amitabh (ed.). Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Images Multimedia Pvt. Ltd., 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.87 E6.
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Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands by Schmitt, Bernd H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York The Free Press 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.111 S2E9.
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FCB-ULKA brand building advertising: concepts and cases by Parameswaran, M. G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 P2F2 .
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Harvard business review on brand management Series: Harvard Business Review Paperback SeriesMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Publishing 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 H2.
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Hub culture: the next wave of urban consumers by Stalnaker, Stan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley(Asia) 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8H8.
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Kellogg on branding: the marketing faculty of the kellogg school of management by Tybout, Alice M [Editor ] | Calkins, Tim [Editor ]. Publication details: New Delhi Wiley India 2005Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K3.
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Managing brand equity: capitalizing on the value of a brand name by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York The Free Press 1991Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: 659.12 A2M2-2, ...
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Managing Indian brands: marketing concepts and strategies by Ramesh Kumar, S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd., 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R2M2.
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Passion branding: harnessing the power of emotion to build strong brands by Duffy, Neill | Hooper, Jo. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chichester John Wiley & Sons Ltd., 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 D8P2.
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Romancing the customer: maximizing brand value through powerful relationship management by Temporal, Paul | Trott, Martin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 T3R6.
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Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Response Books 2010Availability: Not available: Checked out (1).
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Strategic brand management: building measuring and managing brand equity by Keller, Kevin Lane. Edition: 3rd ed. Publication details: New Delhi Prentice-Hall of India private Limited 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K3S8/2008.
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Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey Prentice-Hall 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 K3S8/2003.
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Strategic brand management: creating and sustaining brand equity long term by Kapferer, Jean-Noel. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K2S8.
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Strategic marketing by The Institute of management Culcutta | Indian Institute of Management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Bombay Economic Times 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6S8.
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Tata: the evolution of a corporate brand by Witzel, Morgen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Portfolio/Penguin Group 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.880954 W4T2.
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The 22 immutable laws of branding: how to build a product or service into a world-class brand by Ries, Al | Ries, Laura. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperCollins Publishers, India 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R4T9.
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The brand management checklist: proven tools and techniques for creating winning brands by Vanauken, Brad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 V2B7.
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The essential brand book: over 100 techniques to increase brand value by Ellwood, Iain. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 E5E8-2002.
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The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications by Salinas, Gabriela. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: West Sussex John Wiley & Sons 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 657.7 W2I6.
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Understanding consumers: building powerful brands using consumer research by Parameswaran, M.G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 P2U6.
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What makes winning brands different?: the hidden method behind the world's most successful brands by Buchholz, Andreas | Wordemann, Wolfram. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chinchester John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B8W4.
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What's in a name?: advertising and the concept of brands by Jones, John Philip | Slater, Jan S [Co-author]. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8343 J6W4.
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Wraparound: delivering a great brand experience by Sengupta, Jayanta. Publication details: New Delhi Rupa and Co. 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 S3W7.
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