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Brand positioning: strategies for competitive advantage

By: Sengupta, Subroto.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill Publishing Co. Ltd., 1990Description: xix, 299 p.Subject(s): Brand name products - India | Advertising - Brand name products - India | Trade-marks - IndiaDDC classification: 659.12
List(s) this item appears in: Brand_India_Books
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Books Vikram Sarabhai Library
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KLMDC 659.12 S3B7-6 (Browse shelf) 6 Available 121490
Books Vikram Sarabhai Library
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Books Vikram Sarabhai Library
Slot 2217 (2 Floor, East Wing) 659.12 S3B7-11 (Browse shelf) 11 Available 127673

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