Kellogg on branding: the marketing faculty of the kellogg school of management

Contributor(s): Tybout, Alice M [Editor ] | Calkins, Tim [Editor ]
Publisher: New Delhi Wiley India 2005Description: xvii, 334 p.ISBN: 9788126510276Subject(s): Brand name products | Branding (Marketing) | Customer relations --ManagementDDC classification: 658.827 Summary: This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
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Slot 2180 (2 Floor, East Wing) Non-fiction 658.827 K3 (Browse shelf) Available 170930

Includes bibliographical references and index.

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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