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The consumer insights revolution: transforming market research for competitive advantage

By: Contributor(s): Material type: TextTextPublication details: Rethink Press 2024 LondonDescription: 199 p. : illISBN:
  • 9781781338698
Subject(s): DDC classification:
  • 658.8343 P4C6
Summary: Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. Key learnings: Modernizing insights functions: Practical steps and real-life stories to evolve your insights team. Strategic evolution: Develop your people, processes, and technology to drive significant organizational change. Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity. https://rethinkpress.com/books/the-consumer-insights-revolution/
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2281 (2nd Floor, East Wing) Non-fiction General Stacks 658.8343 P4C6 (Browse shelf(Opens below)) Checked out 03/10/2025 207538

Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.

Key learnings:

Modernizing insights functions: Practical steps and real-life stories to evolve your insights team.
Strategic evolution: Develop your people, processes, and technology to drive significant organizational change.
Insights maturity framework: Achieve consumer-centric, data-driven operations with a clear path to insights maturity.


https://rethinkpress.com/books/the-consumer-insights-revolution/

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